PEKANBARU - Under the direction of Central Mega Kencana (CMK), the well-known diamond jewelry company Frank & co. has reaffirmed its presence in Pekanbaru by opening its newest location at SKA Mall Pekanbaru.

This store, which has a more opulent and sophisticated idea, is anticipated to provide jewelry fans an exquisite and pleasant shopping experience.

Rolly Soesanto, general manager of Frank & Co., said that the company's reopening of its Pekanbaru locations is a testament to its dedication to innovation and better customer service.

“Reopening of the Frank & co outlet. In Pekanbaru, the aim is to bring an atmosphere with a new look that is more comfortable and luxurious, as well as improving services for the comfort of every customer who visits," he said, Sunday (22/9/2024).

"We hope that the collections that we present at the outlet with this new look can help jewelry lovers find jewelry that not only beautifies their appearance, but also radiates their own inner brilliance," said Rolly Soesanto.

Frank & Co. also unveiled their newest campaign, "You Are a Diamond," at this occasion. The ad highlights the idea that each person is as brilliant and beautiful as a diamond.

Through this campaign, Frank & co. wants to convey the message that true beauty comes from the inner brilliance that exists within each person.

"This campaign emphasizes that every individual is a diamond with an inner sparkle that radiates on every side," Rolly said.

Frank & Co. was created to be more than simply a decorative accessory—it was also meant to be a representation of love, community, and individuality.

As part of this campaign, Frank & co. introducing Maudy Ayunda as the newest Brand Ambassador.

"The selection of Maudy Ayunda highlights the true beauty that comes from within each individual, in line with the message 'You Are a Diamond'," explained Rolly.

One of Frank & co's flagship collections. is Frank Fire, a very selectively selected high quality diamond.

Only 1% of the world's 4% total Triple Excellent diamonds make it past rigorous selection to join Frank Fire.

This diamond has two certifications: Sarine Light Performance, which gauges the diamond's response to light, and the Gemological Institute of America (GIA), which evaluates quality.

"Every Frank Fire diamond has been inspected and curated by our Gemologists, ensuring that the quality of the cut, symmetry and polish of the diamond reaches the highest standards," said Rolly.

The unique Frank Fire Alegria Deluxe Edition collection is only offered in limited amounts and for only a short amount of time, which raises the jewelry's perceived rarity.

Frank & Co., located in Pekanbaru, is poised to take center stage for jewelry enthusiasts in Riau and the neighboring areas with its innovative idea, captivating advertising campaign, and superior diamond assortment. (release)